Subliminal messages advertisements
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In Puerto Rico, Key was impressed by the incredible amount of money invested by advertisers in research to determine why people consumed their products (Schlitz, for example, spends $10 million annually investigating human behavior and beer consumption), and by the cloak-and-dagger atmosphere of secrecy surrounding this research. He has worked in the media and advertising for 30 years first as a writer, radio and television producer, director and announcer later, as the director of an international market-research group based in Puerto Rico whose clients included General Foods, Schlitz, Volkswagen, Eastern Airlines, Seagrams, Del Monte, Nabisco and Gillette.
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Wilson Key at 55 is hardly the raving fanatic his opponents portray. While his argument may initially strike those unfamiliar with Key’s crusade as off-the-wall to say the least, a careful look at a few of his choice examples has been sufficient to convince thousands of skeptics that there is more to advertising than meets the eye. In addition to scores of simple “sex,” “fuck” and “U-Buy” embeds, Key has compiled a massive collection of highly complex and sophisticated subliminal artworks, some of which, selected from his latest book, The Clam-Plate Orgy, are presented on the following pages. He has been both praised as one of the most outstanding and outspoken critics of American mass media, and ridiculed as a “paranoid” and “lunatic” for alleging that advertisements are chock-full of subliminally suggestive graphics that are invisible to anyone who is not looking for them but are extremely effective sales tools. Since the publication of Subliminal Seduction, his first book, in 1973, Wilson Key has been at the center of a controversy that could blow the lid off our consumer society. People exhibiting this odd behavior are not in the advanced stages of delusional psychosis, nor victims of mass hysteria they have, undoubtedly, merely been reading the books of Wilson Bryan Key. Over the past seven years an alarming number of seemingly normal citizens have been spotted leering strangely at advertisements in buses and subways, peering intently at magazine pages held upside down and sideways, and mumbling angrily to whoever will listen that they are seeing the most extraordinary things there: words like “ sex” and “fuck” etched lightly into the pretty girl’s face in a cigarette ad, the command “U-Buy” scribbled in the background of a junk-food ad, skulls lurking in the ice cubes of a scotch ad, cocks and cunts airbrushed into ads selling everything from blue jeans to toothpaste to children’s toys.
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In this excerpt from his book The Clam-Plate Orgy, published in the March, 1980 issue of High Times, Key presents some startling demonstrations of castrated genitals in ads pushing margarine and skulls lurking in the ice cubes of liquor ads. Or so claims Wilson Bryan Key, the author of Subliminal Seduction and Media Sexploitation. Every day we’re assaulted by hundreds of sex and death images in advertisements that tease our libidos and manipulate our egos.